Sky is launching a television that transmits video over the internet, eliminating the need for a satellite dish.
Sky Glass is a “no-fuss” streaming TV, according to the company.
According to one expert, the broadcaster would be in direct conflict with television manufacturers such as Samsung and Sony.
While getting rid of the “outdated satellite dish” was long time, another stated it was “an expensive way to watch TV.”
Sky Glass eliminates the requirement for an external box, as well as the need for a sound bar, thanks to built-in Dolby Atmos.
Other specs include:
- three versions – 43in, 55in and 65in
- a single wire and just one plug
- 4K ultra-high-definition quantum-dot screen
- 10-bit high dynamic range to support Dolby Vision HDR
- voice-activated interface
- available in five colours
“Sky Glass is the streaming TV with Sky inside, providing the total integration of hardware, software and content,” group chief executive Dana Strong said.
“We believe this is the smartest TV available.”
Content from the BBC iPlayer, Amazon, Netflix, Disney+, ITV Hub, and All4 will also be available, though it will require a Sky membership.
Sky has not yet revealed who will build the device’s hardware.
It also hasn’t stated how it intends to stream its material over the internet without any delays or buffering.
If a person cancels their Sky membership after purchasing a TV, they will still be able to use it, but they will lose access to some of the more complex capabilities, such as voice control and playlists.
While the decision to provide information through the internet rather than via satellite will present “its own hurdles,” independent technology analyst Paolo Pescatore said Sky’s decision made a lot of commercial sense.
“By not having a satellite dish, you lower costs and increase margins,” he said.
“Providing your own TV set and persuading people to sign up for a subscription, that is extremely lucrative for Sky.”
Sky may offer savings on TV as part of its broadband packages in the future, he suggested.