It’s critical to remember the foundations of organic search engine optimization when developing a web page or blog content. Google will place the website high on the results page if it is appropriately optimized for organic search. This would undoubtedly aid in increasing website traffic and streamlining online operations.
What is organic SEO?
Before we go into the specifics of organic search, consider any website that contains Google results. Several websites are generally promoted using Google advertisements at the very top of the page. They all include a label or tag that indicates to users that they are paid adverts.
The organic search results are listed after the promotional websites. A complex Google algorithm determines which websites are included in this list. Other search engines have their own techniques for determining a website’s ranking position based on a specific keyword.
Google and organic search
Even though the algorithms for ranking websites are complex, there is a range of factors that matter. When optimizing your website for organic search, keep in mind that the ranking criteria listed below are important for Google:
- responsive design
- page load time
- content quality
- technical SEO
Simply said, responsive design refers to a website’s ability to be viewed on a mobile device. Many people use their cellphones as their primary devices, therefore they would access the internet through them. Users are likely to abandon a website if it is not mobile-friendly, such as when text is displaced or certain parts are missing.
Google and other search engines understand whether the website is mobile-friendly or not. As a result, when the website adheres to the responsive design standards, it would be ranked higher on the results page.
Page load time
Because the world is changing at a breakneck pace, people’s behavior is changing at a breakneck pace as well. They would rather not wait for a long time for the page to load. If the web page does not load in a few seconds, consider eliminating or reducing the size of some media assets.
The time it takes for a page to load is measured by Google and has an impact on a website’s ranking. Furthermore, when the page’s load speed is slow, the bounce rate will be significant. When Google notices that visitors leave the page after a few seconds without taking any action, it will not give it a high ranking or consider it relevant.
Read More: How Does Google Analytics Work?
Creating excellent educational content is fantastic, but they must be written in a way that search engines can understand. Because content can be marketed in some situations, SEO optimization of your blog or web page is critical. Also, make sure the keywords are distributed naturally throughout the text, as keyword stuffing might result in penalties from search engines.
This part of search engine optimization is also known as the backend. Technical SEO allows you to communicate with search engine robots more effectively. Adjusting the robots.txt file, for example, would tell crawl robots what content to look for and whether or not to show the page in the results list at all. Everything can be customized to meet one’s own requirements.
The security of the website is another part of technical SEO. This will also boost your overall ranking because Google will recognize that no secure data from the user or server has been compromised.
For search engines, the number of websites linking back to your page makes sense. To improve website traffic, one of the most common tactics these days is to buy quality backlinks on linksmanagement. Given that quality backlinks improve the domain authority and reputation of the website, this is a long-term investment that will also help to gain higher results on Google.
How to increase website traffic?
Understanding the above ranking elements will help your website rank better on Google’s organic search result page. Additionally, those would help enhance organic Google traffic in a pretty short amount of time.
Even if the website is on the first page of Google’s organic search results, this is not the time to relax. To keep increasing organic traffic, the website’s reputation and quality should be maintained over time.
The content of a web page or blog post is created using a list of keywords. This page, however, may not perform as well for all keywords. While a page may rank top for one term, it may not even show up on the first SERP for another. As a result, it’s critical to examine the keyword distribution throughout the text and hunt for other keywords that are pertinent to the issue.
Keep an eye on what your competitors are doing to improve the rankings of their websites. The holes to fill and points for improvement would be revealed based on the rivals’ assessments.