No, I don’t. Google Analytics can help you learn a lot about your website’s visitors. But it isn’t easy to use, because many people find it complicated and difficult for the first time.
This is why we’re going to show you how Google Analytics works in this post. It doesn’t stop there. We’ll also help you find different reports and explain what they mean.
By the time we’re done, it will no longer be a mystery to you – we promise.
What is Google Analytics?
Google Analytics is a web analytics service that gives you statistics and tools to help with SEO and marketing. For free, anyone who has a Google account can use the service. It’s part of the Google Marketing Platform and can be used by anyone.
Use it to track how well your website is doing and get information about how visitors use it. It can help businesses figure out where their users come from, how well their marketing efforts and campaigns are working, track goal completions (like buying things or adding things to their shopping carts), and learn more about their visitors, such as their demographics.
Small and medium-sized retail websites often use Google Analytics to get and analyze customer behaviour analytics, which can be used to improve marketing campaigns, drive traffic to the site, and keep visitors coming back.
How does Google Analytics work?
Page tags are used by Google Analytics to get information about each visitor to a website, so it can figure out who they are. Each page has a JavaScript tag added to the code. It runs in each visitor’s browser and sends data to one of Google’s servers that store data.
Google Analytics can then make customized reports that track and show data like the number of users, bounce rates, average session lengths, sessions by channel, page views, goal completions, and more. Read also; How to Make Your Website Popular These reports can then be exported to a spreadsheet.
People can get information about them from the page tag. It acts like a web bug, or a web beacon, to do this. That’s because the system relies on cookies, so it can’t get data from people who have turned them off.
How to Use Google Analytics?
If you use Google Analytics, it might look like a hard job, but we say it’s not. We’ll show you how to do everything.
Create a Account and Add a Tracking Code
Google Analytics is the first thing you’ll need to do. You’ll need to sign up for an account and put tracking code on your site.
You can follow our step-by-step guide on how to set up a Google Analytics account and add it to your WordPress site to get going. Read more; Top Ways to Make Money Online
So, what the heck is a tracking code?
People who go to your website and do anything can be tracked by Google Analytics through a code. A programming language called JavaScript makes up this thing. It looks like this:
You don’t need to know everything in the code, but you might want to know how it all works.
A cookie is put on the user’s computer when they visit your website. Google Analytics will then be able to figure out how many people have seen your site. A cookie is a small file that stores information about how the user has used the site.
Using these cookies, Google Analytics will be able to see how people use your website and then show you different reports based on this information.
Using Google Analytics Reports
As soon as you’ve set up an account and added the tracking code, it’s time to learn more about how to use Google Analytics.
As you start, you’ll end up at home page, which is where you start. Using this tool gives you a quick look at how well your site is doing.
Important metrics
A metric is a standard for measuring things in terms of numbers. Google Analytics lets people track up to 200 different metrics to see how their websites are doing. This way, they can see how their websites are doing. This is a list of some of the most common metrics:
- Users. A user is a unique or new visitor to the website.
- The bounce rate. The number of people who only looked at one page. These people only made one request to the Google Analytics server.
- Sessions. Visitor interactions that happen in a 30-minute window of time.
- The average length of a session. Each visitor spends a certain amount of time on the site.
- The number of new sessions. The percentage of people who go to a website for the first time.
- Pages per class. The average number of pages that people look at each time they come to the site.
- Goals that were met. The number of times people do something that is good for them. This is also called a change.
- Page views. Total number of pages viewed.
Metrics vs. dimensions
Google Analytics reports consist of dimensions and metrics. Understanding the difference between them is critical for the proper interpretation of reports.
Dimensions. These are qualitative attributes or labels used to describe and organize data. For example, if the average session length is being measured across several different regions, the dimensions would be “Region.” “Average session length” is an example of a metric. This is a number that shows how long a session usually lasts.
You can change the dimensions. Examples of dimensions that are common:
- language
- browser type
- city and country
- models of devices and
- age group of users.
Metrics. Measurements of one type of data are shown here. Some examples of metrics are average session lengths, page views, pages per session, and average time spent on a site, to name a few. Metrics are used to compare measurements across a range of different dimensions, such as time or money.
Benefits and Limitations
It has both good and bad things about it. Pros usually say that the platform is powerful, free, and easy to use. Google Analytics also has the following advantages:
- The service is free, simple to use, and easy for new people to use.
- Google Analytics has a lot of different metrics and dimensions that you can change. This platform can be used to get a lot of useful information.
- Google Analytics also has a lot of other tools, like data visualization, monitoring, reporting, predictive analysis, and so on, that you can use.
