One of the many methods to monetise your website traffic is through Google AdSense. You may have heard of Google AdSense or seen an AdSense ad on one of the websites you’ve recently visited if you’re new to blogging and the various ways to make money online.
If you have a blog, website, YouTube channel, or all of the above, Google Adsense can truly help you generate money online. One of the greatest and most successful methods to generate money online is through this fantastic content monetization platform.
What is Google AdSense?
Google AdSense is a program that allows you to display ads on your website. AdWords was previously known as Google AdWords. The program is designed for website publishers that want to earn money by displaying targeted text, audio, image, or video adverts on their pages and earning money when visitors watch or click on the ads.
Google manages and controls these advertising, and web publishers only need to sign up for a free AdSense account and copy and paste the given code to display them. AdSense profits are calculated on a per-click or per-impression basis. Being a verified website publisher in the Google AdSense program is also free.
You have no control over which ad is displayed on your website, blog, or YouTube channel once you apply for Google AdSense and your application is approved.
How does Google AdSense work?
Google Adsense is based on a cost-per-click (CPC) model with revenue sharing. Advertisers (businesses or brands) are charged per ad click, and publishers (you) are paid around 68 percent of the cash advertising has set aside for each click.
Google will only display targeted advertising on your page that is connected to the content on the web pages where the code has been added, and you will get compensated if your site visitors click on such ads.
Google AdSense is a service that allows you to create leads for your business by having Google display advertising on your site. When visitors to your website come across the ads and click on them, they will be directed to the advertisers’ websites and will act in the manner intended by the advertising.
Google will pay you more if you create more clicks and impressions for advertisers through AdSense. According to SEMrush, you receive 68 percent of the money Google collects from ads. So, that’s how Google Adsense works in a nutshell. Next, we’ll look at how you may join Google Adsense, which is a fantastic platform.
Google uses a variety of targeting methods to choose the ads that appear on your site:
- Contextual targeting — they look at the keywords used, the frequency of the terms, and the link structure to figure out the context of the website and match the adverts to it.
- Placement targeting – this allows advertisers to choose where they want their ad to appear. Advertisers who believe your site is a good fit for their target demographic choose these adverts.
- Personalized targeting – advertisers can select sites that cater to a specific category, for example (musical theater lovers).
- Run of Network targeting – this selection includes all sites in the AdSense network, but the explicitly excluded sites.
How can you get your AdSense account approved by Google?
You must submit an application form to be accepted for Google AdSense, and once your application is reviewed and approved for the AdSense program, you can start earning money with Google AdSense.
In a nutshell, there are four steps to applying for Google Adsense and getting authorized.
- Make high-quality content.
This cannot be overstated. Google appreciates the value of content. Google wants to know that you have a useful resource on your site. As a result, if you want to boost your chances of being accepted, you should provide original, coherent, and useful information. Before applying, I would recommend that you have at least 10 well-written 500-word articles on your blog.
- Create a professional-looking website theme or layout.
- Submit your application online.
You’ll be asked for your website URL, name (personal or business), phone number, mailing address, email address, and other basic details. At this time, you are not required to input your bank account information. This will occur when you have been accepted.
- Obtain approval.
Google typically reviews and approves your application within 24 to 48 hours. You should have no trouble getting accepted quickly if you follow the steps outlined above. Your website can begin showing advertising once your account has been approved. If your application is turned down, make the suggested changes and reapply in three to four weeks.
Pro Tips from Monetize more
Although the following suggestions aren’t guaranteed to work, we believe they will increase your chances of being recognized by AdSense.
- Your website should have been up for at least three months.
- At least 30 articles that are unique and beneficial to readers should be published.
- There is no minimum amount of traffic that you should have; nonetheless, the more traffic you have, the better.
How does the payment process work?
Before you may be paid, you must generate a minimum of $100 in ad income. Also, keep in mind that Google operates on a 30-day net payment policy. If you generate ad income in September, for example, your money will be transferred to you in the first week of November, 30 days after the billable month ends.
Manually Place Google AdSense Ad Code in WordPress
You’ll begin by selecting the Ads menu from the left column and then the ‘By ad unit’ tab. Then select ‘Create New Ad’ from the drop-down menu.
You’ll be prompted to select an ad kind. ‘Display advertisements,’ ‘In-feed ads,’ and ‘In-article ads’ are the options.
If you are unsure, then start with the display ads.
After that, you must give this ad unit a name and choose an ad size and type.
Because the Ad’s name is only used internally, you can call it anything you want, like “SiteName Sidebar.”
The next step is to select an ad size. Although Google offers a wide range of ad sizes, certain sizes are listed as suggested since they are the most popular among marketers.
You may also select whether your ad should be responsive or static. Responsive advertising is the best option because they function on all devices and screen sizes.
Then, to proceed, click the Create button.
The ad code will now be generated by AdSense for you. It contains your publisher ID as well as the unique ad unit ID.
You can also copy the code for your AMP pages if your website has a Google AMP version.
Simply copy and paste your ad code into a plain text editor such as Notepad or TextEdit. It’ll come in handy in the next phase.
Adding Google AdSense in WordPress
You must decide where you want the ad to appear on your website. The most typical place for ads to appear is in the sidebar. Using WordPress widgets, you can include Google Adsense in your sidebar.
Simply go to your WordPress admin area’s Appearance » Widgets page. After that, drag and drop the ‘Custom HTML’ widget to the relevant widget area and paste your Google AdSense code into it.
How to increase your Google AdSense earnings
This is an extra section of the article. It’s one thing to get authorized for Google AdSense, but it’s quite another to make money with it. As a result, we’ll give you some methods and strategies to help you increase your AdSense revenue.
- Place Ad Units above the Fold
The higher up on the page your Ad Units are, the more likely they are to be seen and clicked. While having advertising above the fold is beneficial, do it with caution. Don’t overcrowd it with advertising units. Users will be turned off if all they see when they open a website is advertisements, making it difficult for them to read the genuine content.
- Place Ads within the post content
When it comes to AdSense and improving AdSense earnings, one method is to blend your advertising in between the posts. Although this method may degrade your content experience, it will undoubtedly boost your CTR and overall AdSense earnings.
- Allow both text and image-based advertisements.
Allowing both text and image/rich media advertising to appear in your ad units increases the number of ads fighting for space on your site. More advertisers in the ad auction will result in greater bids, which will result in more revenue for you. When publishers implement these recommendations, their eCPM earnings improve by 59 percent on average.
- Make your ad units larger in size.
Forget about all of Adsense’s other size selections. The bigger the better. You can forget about blending the ad into your content if you use this method; all you have to do is make the ad visible so visitors can’t overlook it. Larger ad units are preferred by advertisers for their premium inventory, resulting in higher ad placement bids.
- Place or arrange your ads strategically.
The location of an ad on your website can influence the number of clicks it receives. Because each website is different, it’s difficult to say which section is best for inserting ads. What works for site A might not work for site B, thus the best approach to figure out which portion of your website is to experiment with ad placement.
- Review and optimize your Ads
You shouldn’t be overly confident in your ad designs. It’s easy to become complacent once you’ve reached a particular level of revenue, but you should always be exploring new techniques and ideas to ensure you’re getting the most out of your revenue streams.
To be honest, generating your first $100 on Adsense can be really challenging, which is why you must ensure that your blog or website is properly set up from the beginning. Make sure your website’s categories are advertising-friendly, as your AdSense earnings are entirely dependent on them.
With Google Adsense, you may absolutely make a lot of money, but only if you understand and obey the guidelines.