Full Job Description
An innovative E-commerce / lifestyle company requires a digital Marketing personnel, who will work with teams to be responsible for managing the company’s customer acquisition funnel, manage and support activities across all stages of the customer experience: customer acquisition, activation, retention, and up-selling.
In general, the duties of the Position you’ll fill shall encompass the following:
- Execute winning digital sales and marketing strategies for the business
- Implement and evaluate initiatives towards acquiring customers across various digital channels
- Implement strategies, in collaboration with the sales team, that presents key selling points, features, and benefits while focusing on the customer’s needs and expectations.
- Drive, report and monitor performance against set targets this includes using metrics such as customer growth, subscription sign ups, purchases etc
- Provide detailed information to prospective users regarding the business’ product, features and prices, in an efficient and professional manner.
- leverage digital tools to execute and monitor performance or ads, online campaigns, emails, customer engagement touch points and more.
- Continually promote the business’ brand/services to ensure that the business is top-of-mind for customers.
- Lead initiatives end to end, working with cross-functional teams to optimize, execute and deliver campaigns.
- Gather information on market trends and data to aid the team’s development of growth strategies.
- Engage in the research and analysis of consumer behaviors, products, market trends, culture etc.and use the data to provide insight to improve the attractiveness of our product to potential and current customers. __
Deep knowledge of Digital Marketing (SEO, SEM, Ads Management, Funnels Creation etc) Media Buying and Advertising and reasonably managing ad budgets – Present or Previous experience with Offline / traditional Marketing, Campaigns, building a sales force, executing activations etc – Deep experience selling tech and digital products –
Minimum of 2 years Experience in core Marketing and growth
Job Types: Full-time, Contract
Contract length: 4 months
Salary: From ₦150,000.00 per month
Ability to commute/relocate:
- Lagos: Reliably commute or planning to relocate before starting work (Required)
- Digital Marketing: 2 years (Required)